Many users get these two features confused. LinkedIn GroupsĪnother popular feature on LinkedIn is LinkedIn Groups, where like-minded people digitally gather to discuss common topics, industries, or (in some cases) companies. Creating a Page gives your company another opportunity to be discovered by those searching for your products, services, or brand. LinkedIn Company Pages rank on search engine results pages (SERPs) like any other website or social network. Improve your discoverability on search engines. Most social networks allow you to link to and from your LinkedIn page to boost recognition and increase your number of followers.Īdditionally, some of your audience may only be active on LinkedIn, so creating a Page would give you a chance to connect with new potential customers and employees. If you’re active on other social networks, having a presence on LinkedIn can help you grow your audience elsewhere. Grow and keep your brand's image consistent on social media. Post interesting questions, behind-the-scenes information, and unique updates to engage your audience and build camaraderie on your Page. Here, they can connect and collaborate on their shared interest in your company. Your LinkedIn Company Page is a place to build a community of LinkedIn members who are interested in your business, updates, and jobs.

Build a community.Įvery social network boasts its own ability to foster a sense of community, and LinkedIn is no exception. In fact, LinkedIn provides Career Pages - a space separate from your Company Page that’s dedicated to open jobs, recruiting, and employer branding. If you have any open roles, LinkedIn is the perfect place to share them. LinkedIn members are primed to discover and discuss job opportunities, including the ones at your company. LinkedIn is a professional social network, meaning users benefit from work and career-related updates, connections, and interactions. Post open jobs and connect with potential employees. Your Page is a perfect place to post your company updates and news for customers, employees, investors, and fans to review and share. LinkedIn, like any other social network, features a content stream on which people share and discuss important articles and updates. Here are a few ideas for what to post on your LinkedIn page to maximize your ROI. Creating a LinkedIn presence for your company expands your brand trust and awareness.

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